the Joke that is Corporate Web 2.0

I got a new "aren't we hip" corporate spam* email recently from Discover Credit Card.
In a typically overexcited tone, it states "You'll now find new forums to discuss rewards, online features and many other topics, through a number of new blogs and social media networks."

Oh boy! Web 2.0! Twitter! Blogs! I LOVE engaging in simulated social-networking where the company gets to control the conversation!

Of course, if you actually waste your time checking these out, you'll quickly discover that they
- only publish positive submissions (or they delete negative comments if any get though)
- all submissions become the property of the company
- there's no real 'member-to-member' (customer to customer) communication
(et cetera)

Q: What do you call a pseudo-conversation where a company publishes only positive reviews?
A: ADVERTISING


*"corporate spam" is a term I created for all of the emails from companies I have to use. These
emails take over your inbox, but you are hesitant to try to stop each company from sending you emails because you are worried you might
miss the REAL communications you actually want (e.g. changes to account details, alerts, etc.)

In the 'good old days' I used to just get corporate junk mail in my (physical) mailbox (i.e. mail from a company you use that
looks like it's actually regarding your account, but isn't) -- now I get junk _email_ from them too!